Journal of International Consumer Marketing
| Volltext online seit: | Jg. 1, 1988 |
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| Fachgebiet: | |
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| Verlag: | Routledge, Taylor & Francis Group |
| Erscheinungsweise: | Volltext, Online und Druckausgabe |
| Kosten: | kostenpflichtig |
| ISSN (Onlineausgabe): | 1528-7068 |
| ISSN (Druckausgabe): | 0896-1530 |
| Anmerkung: | Improve your understanding of cross-cultural/national aspects of consumer behavior, research, and application with the Journal of International Consumer Marketing. Designed to bridge the information gap in the current marketing literature, this managerially oriented, applied marketing journal not only satisfies the current information needs of practicing international managers and public policymakers by offering greater insight into the workings of their marketing policies and strategies on a world scale, but also provides fresh ideas and conceptual frameworks/constructs/theories for academic researchers and students of international marketing. Innovative ideas and new ways of looking at cross-cultural/national and comparative consumer behavior issues and concerns form the foundation of this new and exciting journal. |
| ZDB-Nummer: | 2069279-1 |