Features 2024 SPRING
Euljiro’s Nopo Live On The alleyways of Euljiro are lined with family-owned restaurants and pubs that have served hearty meals and refreshing drinks for generations. The traditional haunts of Euljiro’s workforce now also attract young locals, tourists, and art enthusiasts who enjoy the food as much as Euljiro’s colorful history. After sunset, Nogari Alley in Euljiro 3-ga is packed with people winding down the day with draft beer and nogari (dried young pollock). In 2015, the Seoul Metropolitan Government designated the alley as Seoul Future Heritage for its cultural value. ⓒ Lee Yusin#Features #nopo #Euljiro
Features 2024 SPRING
Fonts to Remember Old Euljiro Delivery platform Baedal Minjok has an unusual side business: the company develops and freely distributes fonts. Its lineup includes the Euljiro fonts, which were inspired by an eye-catching sign and celebrate the spirit and history of the eponymous neighborhood in downtown Seoul. Baedal Minjok has developed fonts since 2012. To commemorate the release of its eighth font, named Euljiro, the company held an exhibition titled City and Letters at the N/A Gallery in 2019. © Woowa Brothers#font #Euljiro
Features 2024 SPRING
New Lights on the Block Lighting brand AGO, launched in 2019, has breathed new life into the previously lackluster Korean lighting industry thanks to its simple yet sophisticated and original designs. This success came through collaboration between business owners and designers, made possible by the inimitable industrial ecosystem of Seoul’s Euljiro area. A glimpse into AGO’s showroom on the 3rd floor of Daelim Plaza in Euljiro. Founded by Woobok Lee a lighting distributor with 30 years of experience, and Stockholm-based designer Mars Hwasung Yoo, AGO made its debut in 2019 at Maison&Objet. Courtesy of Studioflock; Photo by texture on texture#Lights #Features #Euljiro
Features 2024 SPRING
Preserving A Vanishing City Illustrator Seol Dong-ju documents cities through photographs and drawings, recording people and places with endearing pen strokes. His 2020 book Euljiro Collection depicts the eponymous neighborhood from a personal perspective that reflects his deep attachment to the area. Euljiro 3-ga Intersection. Seol Dong-ju. 2019. Pen on paper. 39.4 × 54.5 cm.#euljiro
Features 2024 SPRING
A Time Capsule of Modern Architecture Euljiro’s architecture serves as a time capsule of Seoul’s modern history. The evolution of this area into a commercial district in the center of the capital can be seen in its small workshops, commercial-residential complexes, and soaring office towers. Sewoon Plaza, with a history of over half a century, was the first commercial-residential complex in Korea. It was an emblem of Korea’s rapid economic growth in the 1970s. In 2023, the Seoul Metropolitan Government announced plans to demolish the complex and turn the area it occupies into a public park. This photo shows the rooftop of Jinyang Plaza, the southernmost of the seven remaining buildings. © Roh Kyung#euljiro
Features 2024 SPRING
Seamless Blend of Old and New Seoul’s Euljiro area was shaped by Korea’s rapid industrialization during the latter half of the 20th century. Like a time capsule, the neighborhood retains many factories, workshops, and stores from its halcyon years. But it is also home to hip, understated places attracting young people. This juxtaposition of old and new is transforming Euljiro’s identity. Euljiro’s maze-like alleyways are lined with small workshops, factories, and stores that date back to the 1950s and 1960s. Euljiro 3-ga’s old, low-rise buildings reflect this cityscape best. © Seol Dong-ju At dusk, Euljiro 3-ga’s alleys come alive with young crowds flocking to old eateries that have become hotspots. Euljiro is home to many longstanding establishments that have shaped its history. © Seoul Tourism Organization#euljiro