To Get the Most from Your CRM, Pair It with Process: Strong CRM adoption is good, but not enough; you also need a formal, dynamic sales process.
In: CRM Magazine, Jg. 22 (2018-06-01), Heft 5, S. 4-4
Online
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Zugriff:
The article offers information related to the adoption of strong Customer Relationship Management (CRM). Topics discussed include fully implemented CRM systems as the software-as-a-service usage model, a study "2018 Sales Operations Optimization" covering trend that sales organizations need to consider to their CRM systems and difference in sales performance when both CRM adoption and the different approaches to sales process are taken into consideration.
Titel: |
To Get the Most from Your CRM, Pair It with Process: Strong CRM adoption is good, but not enough; you also need a formal, dynamic sales process.
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Autor/in / Beteiligte Person: | Dickie, Jim |
Link: | |
Zeitschrift: | CRM Magazine, Jg. 22 (2018-06-01), Heft 5, S. 4-4 |
Veröffentlichung: | 2018 |
Medientyp: | serialPeriodical |
ISSN: | 1529-8728 (print) |
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