A gap analysis of teaching marketing ethics: Desired versus current state.
In: Journal of Education for Business, Jg. 94 (2019-10-01), Heft 7, S. 460-470
academicJournal
Zugriff:
There is a consensus among marketing educators, scholars, and practitioners that business ethics, in particular, and marketing ethics must be a vital part of a marketing student's education. However, a survey of the best business schools in the United States reveals that most of them do not offer a stand-alone business ethics course, let alone a marketing ethics course. The author provides a gap analysis of the desired versus current state of marketing ethics education. Recommendations on how to bridge these gaps are provided. [ABSTRACT FROM AUTHOR]
Titel: |
A gap analysis of teaching marketing ethics: Desired versus current state.
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Autor/in / Beteiligte Person: | Paul, Pallab |
Zeitschrift: | Journal of Education for Business, Jg. 94 (2019-10-01), Heft 7, S. 460-470 |
Veröffentlichung: | 2019 |
Medientyp: | academicJournal |
ISSN: | 0883-2323 (print) |
DOI: | 10.1080/08832323.2019.1568221 |
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