KEUSAHAWANAN WANITA DI KELANTAN BERTERASKAN MODEL EKONOMI BARU: HALA TUJU DAN CABARAN.

This article highlights the entrepreneurship of women based on New Economic Model (MEB) and highlights the uniqueness of entrepreneurs in Kelantan who are predominantly by women. The involvement of women in entrepreneurship has been around since the 19th century especially in Kelantan. Therefore, the purpose of this study is to explore the direction and challenges faced by women entrepreneurs in Kelantan through three goals of the New Economic Model: High Income, Inclusiveness, and Sustainability. Business centers around Kota Bharu district such as Siti Khadijah Market, Bamboo Bamboo Bazaar, Tok Guru Bazaar, and Tengku Anis Bazaar were selected as the study areas. A total of 100 entrepreneurs doing business were selected as respondents by simple random sampling. This study uses the 'mix method' research method which involves qualitative and quantitative data. The study used questionnaires and in-depth interviews with 10 selected entrepreneurs and 2 officials from the Officer of the Majlis Amanah Rakyat (MARA) and Tabung Ekonomi Kumpulan Usaha Niaga (TEKUN) in Kelantan. Analyze the study using the Statistical Packages for Social Sciences (SPSS) application for quantitative data using a questionnaire as well as content analysis for Qualitative data which is the result of indepth interviews. The findings show that 95% of respondents are female entrepreneurs in the Kota Bharu district. The direction and challenges of the MEB goals show that the average female entrepreneurs in Kelantan have a positive perception of their business even though doing business independently can still adapt to the current economy. This clearly shows that women entrepreneurs in Kelantan are capable of facing challenges and obstacles in their business. Thus, their economy and income have always been sustainable and able to sustain their business until today. [ABSTRACT FROM AUTHOR]