PLAYING THE HIP-HOP NAME DROP.
In: Brandweek, Jg. 46 (2005-07-25), Heft 28, S. 24-27
serialPeriodical
Zugriff:
Focuses on the risk of using rap music as a tool for product placement. Information on a branded entertainment summit hosted by TAG, a youth-focused unit of McCann Erickson, to link brands with rap artists; Agreement signed by food company McDonald's with Maven that will include its products in rap lyrics; Information on the challenge faced by Pepsi in employing rapper Ludacris in an advertisement in 2003; Reason of Donna Clower, vice president for strategic marketing and artists' development at RCA Music Group, for not enticing an artist to rap about a brand.
Titel: |
PLAYING THE HIP-HOP NAME DROP.
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Autor/in / Beteiligte Person: | Wasserman, Todd |
Zeitschrift: | Brandweek, Jg. 46 (2005-07-25), Heft 28, S. 24-27 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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