Drive a Brand Like a Rental? It Won't Last.
In: Brandweek, Jg. 46 (2005-09-05), Heft 31, S. 18-19
serialPeriodical
Zugriff:
Focuses on the disadvantages of using the concept of rental services in brand management. Reason of companies for treating brand activities with a rental outlook; Approaches used by companies to make their brands successful; Significance of interactions with a brand.
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Drive a Brand Like a Rental? It Won't Last.
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Autor/in / Beteiligte Person: | Adamson, Allen |
Zeitschrift: | Brandweek, Jg. 46 (2005-09-05), Heft 31, S. 18-19 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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