THE ARCHITECT.
In: Brandweek, Jg. 51 (2010-08-09), Heft 29, S. 8-11
serialPeriodical
Zugriff:
The article discusses the strategies taken by Hearst Magazines to cope with the recession. The economic downturn forced the publishing company to close some of its magazines such as "CosmoGirl!" and "O at Home." The "Food Network Magazine" has a small staff and half of its subscribers are from the Web, while Town and Country and Veranda share marketing staff. New president David Carey sees further potential growth of the company through new brand extensions and advertising units. INSET: Questions of Succession.
Titel: |
THE ARCHITECT.
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Autor/in / Beteiligte Person: | Moses, Lucia |
Zeitschrift: | Brandweek, Jg. 51 (2010-08-09), Heft 29, S. 8-11 |
Veröffentlichung: | 2010 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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