Driving response.
In: Brandweek, Jg. 51 (2010-08-30), Heft 31, S. DM6- (4S.)
serialPeriodical
Zugriff:
The article features Lester Wunderman, an advertising executive credited for starting the direct marketing strategy.
Titel: |
Driving response.
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Zeitschrift: | Brandweek, Jg. 51 (2010-08-30), Heft 31, S. DM6- (4S.) |
Veröffentlichung: | 2010 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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