GUERRILLA MARKETING 2010. (cover story)
In: Brandweek, Jg. 51 (2010-11-01), Heft 39, S. 12-17
serialPeriodical
Zugriff:
The article discusses several guerilla marketing works. To promote the apparel for the New York's Fashion Week, Target rented the Standard Hotel and installed light emitting diodes (LEDs) on exterior rooms with dancers in skeleton suits and DJ Sam Spiegel scoring music on the background. The Chicago Museum of Science and Industry, with its agency Hoffman Agency, invites guests to spend a Month at the Museum, stay in a hotel-style room with meals. Panasonic's "8X Life" guerrilla campaign was the concept of AKOA London.
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GUERRILLA MARKETING 2010. (cover story)
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Autor/in / Beteiligte Person: | KILEY, DAVID ; KLARA, ROBERT |
Zeitschrift: | Brandweek, Jg. 51 (2010-11-01), Heft 39, S. 12-17 |
Veröffentlichung: | 2010 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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