Identification and Instruction of Important Business Communication Skills for Graduate Business Education.
In: Journal of Education for Business, Jg. 87 (2012-03-01), Heft 2, S. 112-120
academicJournal
Zugriff:
Despite academia's best efforts there still remains a gap in communication skills desired by business practitioners and those delivered by new graduates. The authors suggest that this may be the result of practitioners demanding outcome-based skills and academia teaching basic non-business-specific fundamentals of communications. An examination of the literature suggested that outcome-motivated skills can be successfully taught, but that comprehensive outcome skills sets do not exist. Thus, the authors conducted a thorough review of the literature to identify those outcome-based communication skills that management experts, leadership theorists, business education professionals, communication skills researchers, and business development writers have stated are in greatest need in business organizations. They conclude with recommendations and implications for business management and education. [ABSTRACT FROM PUBLISHER]
Titel: |
Identification and Instruction of Important Business Communication Skills for Graduate Business Education.
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Autor/in / Beteiligte Person: | Conrad, David ; Newberry, Robert |
Zeitschrift: | Journal of Education for Business, Jg. 87 (2012-03-01), Heft 2, S. 112-120 |
Veröffentlichung: | 2012 |
Medientyp: | academicJournal |
ISSN: | 0883-2323 (print) |
DOI: | 10.1080/08832323.2011.576280 |
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