A PLAN FOR THE BRAND.
In: Communication World, Jg. 29 (2012-07-01), Heft 4, S. 32-34
serialPeriodical
Zugriff:
The article highlights several steps on how to improve a company's brand following a merger or acquisition. It discusses the importance of understanding the strategy from one's chief executive officer's (CEO) perspective from the outset as well as to determine the most effective and appropriate brand strategy. It recommends to produce a detailed mergers and acquisitions (M&A) communication plan for navigating the integration process.
Titel: |
A PLAN FOR THE BRAND.
|
---|---|
Autor/in / Beteiligte Person: | Pasternak, Laura |
Zeitschrift: | Communication World, Jg. 29 (2012-07-01), Heft 4, S. 32-34 |
Veröffentlichung: | 2012 |
Medientyp: | serialPeriodical |
ISSN: | 0744-7612 (print) |
Schlagwort: |
|
Sonstiges: |
|