Brand burnout.
In: Brandweek, Jg. 35 (1994-01-17), Heft 3, S. 22-27
serialPeriodical
Zugriff:
Discusses brand managers' frustrations regarding their work. Company restructuring; Lean staffing; Explosion of marketing data; Loss of autonomy; Senior management's interference in making decisions; Results of downsizing and shift in power from manufacturers to the retail trade; Impact on business administration recruitment in colleges; Dilution of brand differentiation; Variety as a motivating force.
Titel: |
Brand burnout.
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Autor/in / Beteiligte Person: | Carlson, Tracy |
Zeitschrift: | Brandweek, Jg. 35 (1994-01-17), Heft 3, S. 22-27 |
Veröffentlichung: | 1994 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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