THE Perplexity EFFECT.
In: Fast Company, 2024-05-01, Heft 262, S. 104-109
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Zugriff:
Perplexity AI has developed a new search tool called the "Answer Engine" that aims to compete with Google in the search industry. Unlike Google, Perplexity provides users with credible articles and relevant information from its own website in response to specific queries. The tool uses generative AI to deliver custom-built answers to plain-language questions, offering a more conversational and efficient search experience. While Perplexity faces competition from Google and other tech giants, its growing popularity suggests a shift towards AI-native search tools. However, the monetization of AI search remains a challenge, and Perplexity is exploring options such as ads and subscriptions to build a sustainable business model. According to Jeremiah Owyang, advertisements will be the primary source of revenue for Perplexity. [Extracted from the article]
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Titel: |
THE Perplexity EFFECT.
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Autor/in / Beteiligte Person: | SULLIVAN, MARK |
Zeitschrift: | Fast Company, 2024-05-01, Heft 262, S. 104-109 |
Veröffentlichung: | 2024 |
Medientyp: | serialPeriodical |
ISSN: | 1085-9241 (print) |
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