Expanding the concept of ethics and corporate social responsibility.

The article analyzes the current situation of the company, reflecting that there are two opposed ideas in the way it is conceived: an ethical tendency and a maximizing tendency. As a result of this antagonism, business ethics and CSR have lost prestige or have been politicized. The author proposes to redefine the concept of business from its true meaning and responsibility within the social fabric, and to rethink the concept of business ethics and CSR. The first step to revisit the notion of business is to analyze its purpose in society, and secondly, to think about the aims of the stakeholders. Finally, the author refers to the importance of the subjective dimension of the business leader's activity, who has a fiduciary responsibility towards the company and also towards society. [ABSTRACT FROM AUTHOR]

El artículo analiza la situación actual de la empresa, reflejando que existen dos ideas opuestas en el modo en que ésta es concebida: una tendencia ética, y una tendencia maximizadora. Como consecuencia de este antagonismo, la ética empresaria y la RSE han perdido prestigio o han sido politizadas. Frente a este diagnóstico, el autor propone redefinir el concepto de empresa desde su sentido y responsabilidad dentro del tejido social, para luego poder replantear el concepto de ética empresarial y de RSE. El primer paso para volver a plantear la noción de empresa es analizar cuál es la finalidad de la misma en la socie¬dad, y en segundo lugar, pensar cuáles son los fines de los stakeholders. Finalmente, el autor hace referencia a la importancia de la dimensión subjetiva de la actividad del líder empresarial, quien posee una respon¬sabilidad fiduciaria hacia su empresa y también hacia la sociedad. [ABSTRACT FROM AUTHOR]

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