The Insurance Market, Market of Insurance and Market of Insurance Services: Scientific Views, New Understanding and Definition

Educational programs need to be updated and improved, taking into account the latest legislative changes to correctly reflect the transformations of financial services markets and the evolution of the main concepts of financial science. This affects the quality of educational training, the scientific component in higher education institutions of Ukraine, and the professional competence of future practitioners and scientists. The article aims to reveal, improve the essence and formulate the definition of the concepts of the market of insurance services, insurance market, and market of insurance, taking into account the new legislation in the insurance field and achievements of financial science. The methodological basis of the research is the position of the theory of open economy, as well as the methods of system analysis. The study includes four sections: the first section provides a brief review of scientific works on the definition of the insurance market; the second section contains the analysis of Ukrainian insurance legislation regarding the insurance market; the third section presents the quantitative calculations and a new understanding of basic concepts; in the last subsection, the authors explain how the concepts of the insurance market and the market of insurance services differ, highlight the activities of the regulatory bodies of the insurance market, and show the unresolved problem of insurance guarantees in the market. The analysis points to the still unsolved problem of state guarantees of returning insurance premiums to clients if the insurer ceases insurance activity. In this regard, the expediency of creating the Insurance Guarantee Fund, which should become a participant in the insurance market, is argued. It was found that the concepts of the market of insurance services and the market of insurance are identical. The concept of the insurance market covers the market of insurance and is distinguished by the fact that there are regulatory bodies in the insurance market. Based on the provisions of the open economy theory and the analysis of behavioral aspects of market participants, the work proposes new definitions of the concepts of the market of insurance services and the insurance market.