Tourist escort and the business ethics

This paper deals with the problems related to the development of business ethics and the profession of tourist escort. The starting hypothesis of this research is based on the belief that business ethics in Serbia is not adequately regulated, that tourist escorts are still not properly educated on this issue and that the whole profession is not sufficiently regulated and protected. Historical method, as well as the field research (co-author's work on the position of the tourist escort), together with the survey research, were used for the purpose of data collecting procedure. Analysing the data and interpretation of gained results were conducted by using the descriptive, statistical, comparative and analytical-synthetic method.