The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location
In: Tourism and Hospitality Management, Jg. 29 (2023), Heft 2, S. 197-208
Online
academicJournal
Zugriff:
Purpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistical model both for the aggregate and in the context of individual provinces. Methodology – Quantitative research methods were used in this research. Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online and in-person questionnaires. Findings – The results showed a positive influence of some dimensions of key success factors on business growth during the pandemic crisis COVID -19. In addition, the results showed that business location played a positive moderating role. Originality of the research – Key success factors are important concepts for business models to improve and increase the growth of a company. However, there are few studies that attempt to find out the key success factors in the context of tourism businesses that have been significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap in academic and practical discussions and implications.
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The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location
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Autor/in / Beteiligte Person: | Thaothampitak, Wipada ; WongsuwattSUWATT, Sippavit ; Choibamroong, Therdchai |
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Zeitschrift: | Tourism and Hospitality Management, Jg. 29 (2023), Heft 2, S. 197-208 |
Veröffentlichung: | Faculty of tourism and hospitality management, 2023 |
Medientyp: | academicJournal |
ISSN: | 1330-7533 (print) ; 1847-3377 (print) |
DOI: | 10.20867/thm.29.2.4 |
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