The healthy, yet unhealthy choice: stereotypes about vegetarians and vegans in a meat-eating culture
In: Primenjena Psihologija, Jg. 17 (2024-05-01), Heft 1
Online
academicJournal
Zugriff:
Stereotypes about vegetarians and vegans influence behaviour toward these groups and the consumption of animal products. This affects the health and well-being of humans, other animals, and the environment. We studied these stereotypes in a meat-eating culture based on content analysis of open-ended responses in contrast to the more frequently used ad-hoc scales. We also compared the positivity and contents of stereotypes between men and women and between vegetarians/vegans and meat-eaters. We found that stereotypes about vegetarians are ambivalent, while stereotypes about vegans are more clearly negative, both to a greater extent among meat-eaters and among men. The open-ended responses were most frequently related to health, then to moral values, empathy, commitment, and unfavourable social traits. References to masculinity/femininity were not prominent in the spontaneous responses, and neither was the domain of competence. While meat-eaters mainly relate vegetarianism and veganism to health, vegetarians/vegans relate these choices to empathy and moral values. We discuss the implications of the findings for cross-cultural research and shaping public communications.
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The healthy, yet unhealthy choice: stereotypes about vegetarians and vegans in a meat-eating culture
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Autor/in / Beteiligte Person: | Branković, Marija ; Budžak, Anastasija |
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Zeitschrift: | Primenjena Psihologija, Jg. 17 (2024-05-01), Heft 1 |
Veröffentlichung: | Faculty of Philosophy, University of Novi Sad, 2024 |
Medientyp: | academicJournal |
ISSN: | 1821-0147 (print) ; 2334-7287 (print) |
DOI: | 10.19090/pp.v17i1.2479 |
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