Комунікативні стратегії учасників літературних інтернет-конкурсів: особливості мовленнєвої поведінки у віртуальному дискурсі

The study deals with the problems of linguopragmatic description of virtual discourse. Particular focus is paid to the discursive activity of the participants of literary competitions who participate in discussions and evaluate each other's stories. Cooperative and confl ict interactions of commentators and authors of literary stories are characterized. A typology of communicative strategies in the virtual discourse of a literary competition is proposed, with a breakdown of those used by senders and recipients. It has been proved that the strategies of commentators gravitate towards a cooperative type of communication, while the strategies of authors in response to criticism trend towards a conflict type of communication. The linguistic features of the the ways each group implements their respective strategies are traced, and the main tactics of their representation in the discourse of the virtual discussion of literary stories are determined. The illustrative material was collected from the transcripts of discussions at the Ukrainian-language fantasy short story competitions Litavytsia and RBZh Azimut for 2021.