Analyse de l’hégémonie discursive dans les médias classiques et socionumériques : enjeux et critique sociétale

In this article we have raised the issue of deontology and ethics in the establishment of a hegemonic discourse in both the classical media and in modern media or socionumériques. Our topic may seem unusual, but in order to see it clearly, we will see that our goal is not to discredit the media as a whole but to seek in their actions that exactly can lead to the loss of confidence of the audience as well as the instability of democratic and doxic values, bases of the balance of nations. We have worked in the context of social discourse analysis on the assumption that the media are channels of production and passage of texts crossed by social discourses of multiple discursive genres whose conditions of production and interpretation (manufacturing circuits, systems of representations of professional practices). In addition, discourses carry within them an ideology, an intention and aims in a well-targeted environment whose analysis corresponds to an interdisciplinary framework situated between the psychological, the social and even the historical. To carry out our research we have sampled a number of elements from conventional media and social networks. This allowed us to identify two aspects, first the lack of ethics and deontology of the media in the hegemonic discursive political and economic game and then the share of lies in the construction of counter-hegemonic power in social networks.