LANGUAGE PERSONALITY OF UKRAINIAN WOMAN (ON THE MATERIAL OF THE PERIODICAL PUBLISHING «RADYANSKA ZHENKA»)

The subject of our article is the gender stereotypes that were inherent in the image of the "Soviet woman" on the pages of «Radyanska zhіnka». The aim of our research is to investigate the importance of political and cultural background. The main attention was paid to understanding of the gender problematics in the Soviet period. The Soviet government was trying to impose canon of «working mothers». The arguments we have presented in this research prove the fact that femininity is represented in specific cultural circumstances, along with age and other factors; and what is generally considered to be natural, often turn out to be culturally marked. As a result, it becomes impossible to separate gender from political and cultural intersections in which it is performed.