The Analysis of External Business Environment Affecting Entrepreneurial Intention of Build Bright University Students, Cambodia

This analysis is the external business environment affecting the entrepreneurial intention of Build Bright university students in Cambodia. The work was performed because the need for entrepreneurship is likely to increase, especially, among students who want an alternative to self-employment but still lack professional skills. This research aims to 1) analyze the external business environment of student entrepreneurship, 2) analyze the student entrepreneurial intentions, and 3) analyze the effect of the external business environment on the entrepreneurial intention of the students. The sample consisted of 230 fourth-year undergraduate students in all departments of Build Bright University. The sample was determined using the population-known, Yamane formula. The results were analyzed using mean, percentage, and standard deviation and multiple regression analysis to determine the degree of affecting variables. The results found that the students’ opinions of overall the external business environment were at a high level and the opinions of the entrepreneurial intention of the students were also at a high level. The external business environment positively affected the overall students’ entrepreneurial intentions at a high level with statistical significance at the 0.05 level, analyzing each factor found that social factors had the greatest effect on entrepreneurial intentions, the others were legal, technological, economic, and political factors.