Peculiarities of managing gaming communities on the example of Minecraft clans

The paper analyses in depth and highlights not only the peculiarities of managing gaming communities in Minecraft, but also their strategies in the face of constant competition. The authors describe in detail the methods used by these communities to achieve their goals in the virtual environment, taking into account the needs and differences of this type of collective structures. Special focus is directed towards examining how new members interact and the impact they have on the management dynamics within the clan. Highlighting the benefits that a player receives when joining a clan is an important part of the analysis, which opens up new approaches to understanding the motivation of players in choosing certain gaming groups. Not only the effectiveness of player management is investigated, but also the ways in which server administrators facilitate this interaction and generate revenue. The authors reveal specific examples of gaming features that server owners use for commercial purposes, as well as consider strategies for forming clans and their potential sizes. The approach to defining the roles of players in gaming communities is considered to be innovative, enriching the understanding of their functions and contributing to deepening the analysis in this area. This work is currently relevant in the context of the expansion of gaming culture, as it brings to the fore key aspects of gaming communities and can serve as a valuable source of information for players, game team leaders, server administrators, and researchers studying this unique field.