Key ideas highlighted by global media executives at the WAN-IFRA congress

The annual congress of WAN-IFRA (World Association of Newspapers and News Publishers) is probably the most important annual event in the media industry. This year, for the first time, it took place in Portugal at the Estoril Congress Center on the 6-8th of June. A team working for the ongoing PIMENED project (Program of Innovation in Media, Entrepreneurship and Digital Drivers) at the University of Porto conducted a series of interviews with media executives who participated in the WAN-IFRA congress under the scientific coordination of Professor Paulo Faustino. Besides that, the team also attended multiple conference talks and presentations that took place during the congress. This report summarizes the most interesting and relevant ideas of this major event. In this brief account, I aimed at summarizing some of the many rich ideas voiced during the WAN-IFRA event in June in Estoril, Portugal. It was an impressive event that was organized mainly with the help of the Portuguese Press Association. The general impression is that the media industry, including print outlets, isn’t dead and it has the tools to survive and strive in a world marked by technological innovation and disruption.