Tecnologias imersivas no incentivo a leitura: uma proposta em realidade aumentada

Augmented Reality and its applications are addressed in the various sectors of society. It presents the pedagogical use of this technology in the context in the formation of readers through the development of virtual resources that encourage the reading of books in immersive environments. The overall goal is to present the main fundamentals and technologies for developing RA-based applications to encourage the training of readers. Specific objectives to discuss the concepts of RA applied to the field of books and reading in the context of librarianship, to map the main platforms of development of RA and to propose an example of application in RA for mobile devices from the book "The Blue Butterfly" author Lenira Almeida Heck. For the theoretical basis, a bibliographical research was carried out based on the literature on the topic in question, with emphasis on immersive technologies in the incentive to read, augmented reality as a proposal of interaction, the potential of technology. Free and open source software such as ARToolkit and open source Wikitude SDK were developed for the creation of RA environments and freely available mobile applications that allow for real-world and virtual-world interaction. After the step of choosing the RA application, in this case the Aurasma app and Wikitude Studio, the construction of its application was started in the book "The Blue Butterfly" available in the digital library in the "Portal Public Domain", in the literature category Child. It is concluded that from the discussions and the development experiences of the application, it was realized that such technologies are of extreme relevance to enhance the practices of reading and access to knowledge based on the proposed interactivity, which allows a new apprehension of the world front Convergent technologies. Key words: Augmented reality. Immersive technologies. Virtual reality. Encouraging reading.