Explorando projetos de inovação em comunicação museológica

Information overload has caused marked changes in the way people seek information and, in turn, have reshaped society, especially in digital information environments such as libraries and museums. The aim of this study was to present and discuss three innovative and creative museum communication projects: Hyper-Interaction within Physical Space; Cultural Heritage Information Personalization; and SMARTMUSEUM, based on the conceptual model of experience design. This is an epistemological and exploratory bibliographic research, in which a theoretical framework based on Information Design and Experience Design is presented in the context of museum communication in hybrid environments. Strategic actions of museological communication should rely on the use of Information Systems, the use of innovations and Information and Communication Technologies. With the presentation of these projects we synthesize some innovations that contemplate creative scientific approaches, thus orienting the decision-making processes in the construction of the strategies and the dynamic steps necessary for the development of a communication plan for the efficient digital museum environment, and consequently is able to promote a satisfactory experience.