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Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

Titel:	Firm Competitive Advantage Through Relationship Management
Autor/in / Beteiligte Person:	Deszczyński, Bartosz
Link:	View Record from OAPEN (Volltext)
Veröffentlichung:	Springer Nature; Palgrave Macmillan, 2021
Medientyp:	E-Book
Umfang:	279
ISBN:	978-3-030-67338-3 (print) ; 3-030-67338-3 (print)
DOI:	10.1007/978-3-030-67338-3
Schlagwort:	Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMP Project management
Sonstiges:	Nachgewiesen in: OAPEN Library Sprachen: English Collection: Books ; Imported or submitted locally Original Material: 01c990cb-c3fb-4c26-a7ee-4dfb05580808 ; 6c6992af-b843-4f46-859c-f6e9998e40d5 Contents Note: [grantnumber unknown] Document Type: book File Description: application/pdf Language: English Rights: Attribution 4.0 International ; URL: https://creativecommons.org/licenses/by/4.0/ Notes: ONIX_20210420_9783030673383_35 ; https://www.springer.com/9783030673383 ; Politechnika Poznańska

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Firm Competitive Advantage Through Relationship Management