Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
In: Datini Studies in Economic History; (2023)
Online
E-Book
- 16
Zugriff:
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.
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Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
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Autor/in / Beteiligte Person: | ottone, andrea |
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Quelle: | Datini Studies in Economic History; (2023) |
Veröffentlichung: | FlorenceFirenze University Press; L’economia della conoscenza: innovazione, produttività e crescita economica nei secoli XIII-XVIII / The knowledge economy: innovation, productivity and economic growth, 13th to 18th century, 2023 |
Medientyp: | E-Book |
Umfang: | 16 |
ISBN: | 979-12-215-0092-9 (print) |
DOI: | 10.36253/979-12-215-0092-9.18 |
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