WIRTSCHAFTLICHKEIT UND NACHHALTIGKEIT.
In: Gestalten & Verkaufen, 2024-05-01, Heft 3, S. 46-47
Online
serialPeriodical
Zugriff:
The article focuses on the increasing importance of sustainability in retail, particularly in the Green sector, and how sustainability aspects such as origin and quality influence consumer purchasing decisions, while price loses significance as the sole argument. It emphasizes that regionality and local production can be used as compelling storytelling elements to communicate the sustainability of products and enhance customer satisfaction.
Titel: |
WIRTSCHAFTLICHKEIT UND NACHHALTIGKEIT.
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Autor/in / Beteiligte Person: | Hein, Martin |
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Zeitschrift: | Gestalten & Verkaufen, 2024-05-01, Heft 3, S. 46-47 |
Veröffentlichung: | 2024 |
Medientyp: | serialPeriodical |
ISSN: | 0939-6586 (print) |
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